07 Jun
116/365(+1) by Luca Rossini
116/365(+1), a photo by Luca Rossini on Flickr.

Lens: Voigtlander color-skopar 35mm f2.5
Camera: NEX-7, ISO100, f2.5, 1/160, raw

The photo-shoot for the new communication campaign of the dentist and cosmetic surgery is proving to be a lot of fun. First of all because we work for a talented Art Director, Julia Bernis, to whom I dedicated a post yesterday. Secondly, because the people are all nice and fun: the dentist, his assistants, the secretary, and the lab technicians. Thirdly, because Julia hired a gorgeous and smart model to pose as “the patient” in some of the shots. She’s Chiara Alberti, a young and talented actress. What I love of her is that she’s always in for any crazy shot I’d like to test. Like this one.
We wanted to show how the Intense Pulsed Light therapy works (if you don’t know what IPL, it’s just the best technology for hair removal currently on the market). For safety reasons, both the medical doctor and the patient had to wear thick black protective sunglasses during the operation. The model laying on the medical couch while wearing a white gown, a disposable bonnet and the protective glasses… well it was too 80’s not to be exploited for a shot!
I placed the medical reflector so to have it reflected on the glasses and to floodlit the model’s forehead with its warm light. The white balance set on incandescent lamp made the final trick, balancing the warm light from the reflector and shifting the dimmer natural light towards cold tones.

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